Fidelity Investments


What started as a mutual fund in 1946 is now Fidelity Investments, the nation's largest mutual fund company offering a panoply of investment products to the large or small investor. Fidelity offers over 300 Fidelity mutual funds, discount brokerage services, retirement services, estate planning, wealth management, life insurance and more.

This was a single page back-to-school promotion distributed through an e-mail to Fidelity employees. It was featured on the Fidelity intranet and was designed to draw people to their online book store. MCD Studios used a dramatic leaf motif with the "Fall Into Learning" statement to attract the employees to a book showcased by Fidelity and available on line at a discount.

MCD Studios presented 4 designs to Fidelity. Above are the 3 designs they did not choose. On most projects MCD presents 3 - 4 concepts.