

Fidelity Investments
What started as a mutual fund
in 1946 is now Fidelity Investments, the nation's largest mutual fund
company offering a panoply of investment products to the large or small
investor. Fidelity offers over 300 Fidelity mutual funds, discount brokerage
services, retirement services, estate planning, wealth management, life
insurance and more.
This was a single page back-to-school promotion distributed through
an e-mail to Fidelity employees. It was featured on the Fidelity intranet
and was designed to draw people to their online book store. MCD Studios
used a dramatic leaf motif with the "Fall Into Learning" statement
to attract the employees to a book showcased by Fidelity and available
on line at a discount.
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Design 1 
Design 2 
Design 3 MCD
Studios presented 4 designs to Fidelity. Above are the 3 designs they
did not choose. On most projects MCD presents 3 - 4 concepts.
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