Mass General News


Massachusetts General Hospital's desire for a new look for their remodeled News and Publications site came with a few caveats. The first was the newest site had to reflect the same color palette, navigation bar and venue housed in the hospital's main web site, yet have its own identity. Secondly, MGH wanted sure-footed architecture so navigation thru the extensive information would be effortless.  Although under the auspices of MGH, the News and Publications departments, each entity wanted delineation from the other.

The MCD Studio met the challenges. The carry-over of the blue navigation bar from the main site, three main color coded sections, tabbed interior pages and fourteen navigational choices enable the layperson or professional user to steer through a sea of information clearly while aware of their location within the site. By dedicating a section of the home page to breaking news, which changes daily and links to the news area, MCD reached a trade off. Publications had their features and News had theirs all within the MGH Main Site format. This helped both entities by bringing more frequent users to the main site looking for the latest news.